Website Builders Published Aug 22, 2024 Updated May 16, 2026 9 min read

Wix Review

All-in-one website builder with 900+ templates.

4.3
Editorial score
Starts at $17/moFree trial
MCReviewed by Marcus Chen, Contributing Analyst

Product overview

Wix is the mainstream drag-and-drop builder for small businesses. Its AI site generator, huge template library and app market make launching a site a same-day job.

Our verdict: Wix is a strong choice for teams that fit its profile: Small businesses and freelancers who need a site live this week. At $17/mo, it delivers on 900+ industry templates — with the trade-off that cannot switch templates after launch.

Product screenshots

Wix product screenshot
Wix — official product interface screenshot for editorial review.

Live capture of the Wix homepage and product interface. Brand assets shown for editorial review purposes.

Key features

Wix ADI

AI-generated site from a conversation.

Wix Studio

Advanced designer for freelancers.

App Market

Booking, e-commerce, memberships add-ons.

Wix Payments

Native checkout and invoicing.

Pros & cons

Pros

  • 900+ industry templates
  • AI site generator
  • Bundled hosting and email
  • Extensive app market

Cons

  • Cannot switch templates after launch
  • Structured data controls are limited
  • Design ceiling below Webflow

Pricing

PlanPriceIncludes
Light$17/mo2 GB storage, no ads.
Core$29/moBasic e-commerce features.
Business$36/moFull e-commerce and analytics.

Who Wix is best for

Small businesses and freelancers who need a site live this week.

Alternatives to Wix

Frequently asked questions

What is Wix?

Wix is all-in-one website builder with 900+ templates. Wix is the mainstream drag-and-drop builder for small businesses. Its AI site generator, huge template library and app market make launching a site a same-day job.

How much does Wix cost?

Wix pricing starts at $17/mo. Full plan breakdown is in the pricing section above.

Does Wix offer a free trial?

Yes, Wix offers a free trial or free tier so you can evaluate before committing.

Who is Wix best for?

Wix is best for small businesses and freelancers who need a site live this week.

What are the best alternatives to Wix?

Top alternatives in the Website Builders category include squarespace, webflow.

MC

Marcus Chen

Contributing Analyst at CodeTag — Marcus is a product designer and no-code builder. He tests website builders, design tools, and video software with an eye for real-world performance and DX.

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