Head-to-Head Comparison
Mailchimp vs Brevo (2026): Which Is Better for Growing Lists?
Mailchimp charges by contact. Brevo charges by send. That single difference decides the winner for many lists.
Mailchimp
All-in-one email marketing and automation platform.
- Starting price
- $13/mo
- Free trial
- Yes
Brevo
Email, SMS and CRM on a generous free plan.
- Starting price
- $9/mo
- Free trial
- Yes
Product screenshots
Scorecard
| Criteria | Mailchimp | Brevo |
|---|---|---|
| Pricing Model | 3.7 | 4.6 |
| Template Library | 4.6 | 4.0 |
| Automations | 4.0 | 4.1 |
| SMS/WhatsApp | 3.4 | 4.4 |
| Support | 4.1 | 4.0 |
Our Verdict
Winner: Brevo
Brevo wins for teams with large but low-engagement lists thanks to send-based pricing. Mailchimp still wins on templates and e-commerce integrations.
Mailchimp
- Generous free plan for up to 500 contacts
- Beginner-friendly drag-and-drop editor
- Solid template library and brand kit
- Automation is limited compared to competitors
- Pricing scales quickly with list growth
Brevo
- Send-based pricing keeps costs down
- Transactional email API included
- SMS and WhatsApp in one platform
- Automation library is smaller
- Template editor is basic
Related comparisons
Mailchimp vs Kit (2026): Which Email Platform Should You Choose?
Mailchimp is broader and more familiar. Kit is sharper for newsletter creators. Here is a side-by-side breakdown of pricing, automation, and deliverability.
Mailchimp vs Klaviyo (2026): Which Email Platform Wins for E-commerce?
Mailchimp is broader and cheaper at entry. Klaviyo is purpose-built for store data and revenue attribution.