Email Marketing Published May 19, 2026 Updated May 19, 2026 8 min read

Brevo Review

Email, SMS and CRM on a generous free plan.

4.3
Editorial score
Starts at $9/moFree trial
PSReviewed by Priya Shah, Editor

Product overview

Brevo (formerly Sendinblue) is a European email and SMS platform with a light CRM and transactional email API. Pricing is based on sends, not list size, which suits growing lists.

Our verdict: Brevo is a strong choice for teams that fit its profile: Small businesses with big lists that send infrequently. At $9/mo, it delivers on send-based pricing keeps costs down — with the trade-off that automation library is smaller.

Product screenshots

Brevo product screenshot
Brevo — official product interface screenshot for editorial review.

Live capture of the Brevo homepage and product interface. Brand assets shown for editorial review purposes.

Key features

Send-based pricing

Unlimited contacts on every plan.

Transactional API

SMTP and REST for product emails.

Automation

Workflow builder with 40+ templates.

Sales CRM

Free pipelines and deal tracking.

Pros & cons

Pros

  • Send-based pricing keeps costs down
  • Transactional email API included
  • SMS and WhatsApp in one platform
  • GDPR-first, EU-hosted

Cons

  • Automation library is smaller
  • Template editor is basic
  • Support quality varies

Pricing

PlanPriceIncludes
Free$0300 emails/day.
Starter$9/mo5,000 emails, no daily cap.
Business$18/moA/B testing and advanced stats.

Who Brevo is best for

Small businesses with big lists that send infrequently.

Alternatives to Brevo

Frequently asked questions

What is Brevo?

Brevo is email, SMS and CRM on a generous free plan. Brevo (formerly Sendinblue) is a European email and SMS platform with a light CRM and transactional email API. Pricing is based on sends, not list size, which suits growing lists.

How much does Brevo cost?

Brevo pricing starts at $9/mo. Full plan breakdown is in the pricing section above.

Does Brevo offer a free trial?

Yes, Brevo offers a free trial or free tier so you can evaluate before committing.

Who is Brevo best for?

Brevo is best for small businesses with big lists that send infrequently.

What are the best alternatives to Brevo?

Top alternatives in the Email Marketing category include mailchimp, kit.

PS

Priya Shah

Editor at CodeTag — Priya edits CodeTag's AI and productivity coverage. She previously ran content at an AI infrastructure startup and has written for Wired and MIT Technology Review.

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