Mailchimp Review
All-in-one email marketing and automation platform.
Product overview
Mailchimp is one of the most established email marketing platforms, offering campaign builders, marketing automation, landing pages, and audience segmentation designed for small and mid-market businesses.
Product screenshots
Live capture of the Mailchimp homepage and product interface. Brand assets shown for editorial review purposes.
Key features
Campaign Builder
Drag-and-drop editor with a large template library.
Customer Journeys
Visual automation builder for onboarding and nurture flows.
Audience Segmentation
Tag-based segments with predictive insights.
Landing Pages
Publish signup pages without a website.
Pros & cons
Pros
- Generous free plan for up to 500 contacts
- Beginner-friendly drag-and-drop editor
- Solid template library and brand kit
- Native integrations with 300+ apps
Cons
- Automation is limited compared to competitors
- Pricing scales quickly with list growth
- Deliverability can vary on shared IPs
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Up to 500 contacts, 1,000 sends/month. |
| Essentials | $13/mo | A/B testing and 24/7 support. |
| Standard | $20/mo | Customer Journey Builder and retargeting. |
| Premium | $350/mo | Advanced segmentation and multivariate testing. |
Who Mailchimp is best for
Small businesses that need a familiar drag-and-drop email builder with light CRM features.
Alternatives to Mailchimp
Frequently asked questions
What is Mailchimp?
Mailchimp is all-in-one email marketing and automation platform. Mailchimp is one of the most established email marketing platforms, offering campaign builders, marketing automation, landing pages, and audience segmentation designed for small and mid-market businesses.
How much does Mailchimp cost?
Mailchimp pricing starts at $13/mo. Full plan breakdown is in the pricing section above.
Does Mailchimp offer a free trial?
Yes, Mailchimp offers a free trial or free tier so you can evaluate before committing.
Who is Mailchimp best for?
Mailchimp is best for small businesses that need a familiar drag-and-drop email builder with light CRM features.
What are the best alternatives to Mailchimp?
Top alternatives in the Email Marketing category include kit, convertkit-alt.
Daniel Osei
SaaS Analyst at CodeTag — Daniel is a former RevOps lead who has implemented CRMs and sales stacks for 60+ mid-market teams. He writes CodeTag's sales software and CRM coverage.